5 Email Marketing Platforms that Will Help You Learn Email Marketing for Free

Email marketing is an essential tool for businesses and freelancers alike. It allows you to reach out to your clients and potential customers directly in their inboxes. 

Whether you're a newbie or an experienced virtual assistant or a freelancer, there are plenty of email marketing platforms that can help you upskill and add email marketing to your services. You can also utilize these platforms if you’re a small business owner.

While there are many email marketing platforms available, not all of them offer free resources. Here, we'll be looking at five of the best email marketing platforms that offer free resources to help you learn email marketing.

Mailerlite

MailerLite is an email marketing platform that is known for its user-friendly interface and robust features and excellent customer support.

They offer a wide range of free resources to help users learn about email marketing, including a knowledge base with articles on a variety of topics, a blog with tips and best practices, plus free webinars and video tutorials.

One particularly useful resource offered by MailerLite is their email marketing course, which is a series of lessons that cover the basics of email marketing and walk you through the process of setting up and running your email campaigns. The course is self-paced and can be accessed for free through MailerLite Academy.

A standout feature of Mailerlite is its automation capabilities. You can create personalized email campaigns based on your subscribers' actions or inactivity, saving you time and effort. 

It also has a range of templates and design options, so you can create professional-looking emails without any design skills. 

Related to automation is integration. You can connect it to a range of other tools, such as Google Analytics, Zapier, and Shopify, to further enhance your email marketing efforts.

In addition to these features and resources, MailerLite also offers a free plan. The free plan includes access to all of the email marketing tools and features, as well as up to 1,000 subscribers and 12,000 emails per month.

Because of these features and resources, PHFVAC actually uses Mailerlite as our main email marketing platform to send out valuable email campaigns about the freelancing industry. We also share freebies from time to time. If you’d like to sign up for our newsletter, drop your email info in this form.

MailChimp

MailChimp is another popular email marketing platform that offers a range of free resources to help you learn email marketing through MailChimp Academy.

It has a range of features, including automation, templates, and integrations, and is suitable for businesses of all sizes. Their resources include a knowledge base with articles on a variety of topics, a blog with tips and best practices, and video tutorials.

One unique resource offered by MailChimp is their Email Marketing Field Guide, which is a comprehensive guide to email marketing that covers everything from planning and creating campaigns to analyzing and optimizing your results. The guide can be accessed by anyone, regardless of whether or not they are a MailChimp user.

Features-wise, MailChimp has its email design tool, which allows you to create professional-looking emails without any design skills. It has a range of templates to choose from, so you can easily create emails that match your brand. 

MailChimp also has a range of automation options. You can create personalized email campaigns based on your subscribers' actions or inactivity, and set up automated emails to be sent based on specific triggers, such as abandoned cart reminders or birthday emails.

Want more? It also offers a free plan for users who want to try out their platform before committing to a paid subscription. The free plan includes access to all of the email marketing tools and features, as well as up to 500 subscribers and 2,500 emails per month.

SendinBlue

SendinBlue is a comprehensive email marketing platform that offers a range of features, including automation, templates, and integrations. It's also suitable for businesses of all sizes and has a range of free resources to help you learn email marketing, including webinars and tutorials.

One of SendinBlue’s features is having a range of integrations, including integrations with CRM tools, social media platforms, and e-commerce platforms. This allows you to further enhance your email marketing efforts and connect with your audience in more ways.

SendinBlue also has automation capabilities. You can create personalized email campaigns based on your subscribers' actions or inactivity, saving you time and effort. It also has a range of templates and design options that will help you create professional-looking emails even though you don’t have any skills in design.

As a resource, SendinBlue also has SendinBlue Academy. This is composed of lessons that cover the basics of email marketing providing a walkthrough of the process of setting up and running email campaigns. It is also self-paced through their website.

If you’re a newbie virtual assistant or freelancer who wants to try out their platform before a paid subscription, you can avail of SendinBlue’s free plan. The free plan includes access to all of the email marketing tools and features but is limited to 300 emails per day.

ActiveCampaign

ActiveCampaign is a powerful email marketing platform that also offers a range of features and resources. Respectively, it also offers automation, templates, and integrations while providing free resources such as webinars, tutorials, and a knowledge base that help in learning email marketing.

ActiveCampaign also has its own ActiveCampaign University, similar to the above platforms it provides a series of contents as a resource on the basics of email marketing. Similarly, it also provides step-by-step videos and instructions. It is also self-paced and can be accessed for free through the ActiveCampaign website.

A unique feature of ActiveCampaign is its ability to segment your email list based on specific criteria. This allows you to send targeted and personalized emails to specific groups within your list, increasing the chances of conversion. 

It also offers a range of integrations such as integration to CRM tools, social media platforms, and e-commerce platforms which allow users to connect with their audience in more ways and enhancing further their email marketing efforts.

ActiveCampaign also offers a free trialwhich allows access to all of the email marketing tools and features for 14 days.

Flodesk

Flodesk is a newer email marketing platform that is known for its minimalistic, visually appealing, and user-friendly interface. It offers a range of features and resources similar to the other ones above. But being relatively new, it is noteworthy that it's quickly gaining popularity among small business owners, freelancers, and virtual assistants.

One of the standout features of Flodesk is its design capabilities. It has a drag-and-drop email builder, making it easy for anyone to create beautiful emails. It also has a wide range of templates and design options. It also has a range of automation options, enabling users to create personalized email campaigns. For integrations, it also integrates with social media platforms.

As a useful resource to learn more about its features and to learn more about email marketing, Flodesk also has its own Flodesk University. This online campus is aimed to help take your email campaigns to the next level.

Flodesk also offers users a free trial before committing to a paid subscription. The free trial allows users to access unlimited features for 30 days.

Conclusion

Email marketing is one of the most in-demand services in the virtual assistance and freelancing industry. By using one of these platforms and taking advantage of their free resources, you can upskill and add email marketing to your services with confidence. Learn email marketing today and help your client’s business grow!